Books are so unbelievably important to my life, my education, my business, and my creativity – so I’m sharing the love. All 4 books below have become classics on my shelf, and I want to share them with 1 lucky winner.

Complete the form below to enter the competition – 1 lucky winner will receive a brand new copy of each of the 4 books!

The War Of Art

Winning the Inner Creative Battle

Steven Pressfield

The perennial artist’s guide to inspire and support those who struggle with that great enemy: the “resistance”.

The Creative Habit

Learn It and Use It for Life

Twyla Tharp

A genuine practical guide for harnessing creativity. This book could legitimately change your life.

Deep Work

Rules for Focused Success in a Distracted World

Cal Newport

The ability to focus without distraction on a cognitively demanding task, allowing you to produce better results in less time. Deep work will make you better at what you do.

The Power Of Habit

Why We Do What We Do in Life and Business

Charles Duhigg

If you haven’t already picked this up from the above, creativity isn’t in our genes – it’s the result of lots of repeated work. In other words, a habit.

Enter Below

Sorry, entries are now closed for this competition, but please subscribe to the UNFOLD Christmas Advent Calendar – there’s still 2 more Sundays in December, which means 2 more giveaways!


  • One winner will be picked randomly from the subscribed entrants
  • The randomly chosen winner will receive all 4 books
  • Competition available to all residents of New Zealand and Australia, residents of all other countries will pay applicable shipping costs to deliver books to provided address
  • Books can not be swapped or changed for other books

There’s a lot of really neat tools out there for effective online marketing.

Are you currently using:

  • ClickTalk
  • The Facebook Tracking Pixel
  • CrazyEgg
  • Google Adwords
  • Google Remarketing Tracker
  • Google Analytics
  • ???

You probably should be, but the installation of all of these Google and third-party tools is just… well… a little bit geeky, and a little bit painful.

Every time you’re setting up a new tool, you’re faced with directions like this for code snippets:

Google Tag Manager helps manage all of these – and more – without constantly editing code. You can manage all of these scripts from a single dashboard.

It’s built for small businesses – like us – to deploy website tags:

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

Google never make the most user-friendly tools, so here’s a few tips to help you through the process:


Signup for a Google Tag Manager account: Google Tag Manager.

The “Add a New Account” is essentially telling it about your website:

And here comes the only really geeky part: you’ll still need to get a code snippet into your website:

If you’re a WordPress user, DuracellTomi’s Google Tag Manager for WordPress plugin is very highly rated and super simple: Google Tag Manager for WordPress Plugin

If you’re a SquareSpace user, this guide from Yo! Web is super helpful for your install: Google Tag Manager: How to add to Squarespace template


Once installed, your initial state should look like this:

Whenever you want to install a new tag – or tool – you choose “New Tag”:

And find your chosen Tag here:

The parameters for each tag installation vary, and while words like “Conversion ID” or “Track Type” can seem confusing, the steps to guide you through each tag installation are helpful.

As an example below, if you were installing the Google Analytics tag, the “Tracking ID” value from your Google Analytics account here:

Is exactly what you would insert into Google Tag Manager here:

It’s almost that easy!

(Our 12 Weeks to Wedding Photography Marketing Mastery Course takes full use of the Google Tag Manager when it walks you through setting up your Google Ads Remarketing tag.)

Do It!

Go on, install Google Tag Manager – you’ll save so much pain and time when you need those amazing new marketing tags in the future!

Why 12 weeks? Isn’t that really long? Why can’t you deliver the marketing goodness quicker, or give me everything at once?

It’s about forming the HABIT.

I *could* deliver all the information – all 12 modules, all 80+ lessons – in one big dump. You’d glance at it, you’d read a couple of things, you might do something, but you know you’d probably rarely come back, you’d probably rarely revisit it.

We’ve all got Creative Live videos we haven’t watched. We’ve all got toolkits we haven’t used. We’ve all got books we haven’t read.

We know a habit isn’t formed quickly: it takes routine. 21 days. 2 months. 66 days. The science is all over the place ( but we know it isn’t formed overnight.

The 12 weeks is *my* attempt to help you create the marketing routine – work on your marketing over 12 weeks, and hopefully continue once the 12 weeks are over.

Here’s a quick video:

Why 12 modules? Do I really need that many prongs to my marketing strategy?

I filmed a quick video this afternoon explaining why, actually, no you don’t need 12, you could probably just pick 3 or 4 or 5 – but the course gives you enough tactics to give you 12 strings to your marketing bow… and imagine if you did!

UNFOLD - Your Photography Business Coach

How’s your marketing?

Are you marketing your wedding photography? Is it regular? Is it a habit?

Maybe this can help.

12 weeks of marketing. Over 80 lessons. More than 200 ideas, tips, questions, and action points.

More marketing knowledge than you could ever find in a single resource, spread out over a 12 week period, helping you form a marketing habit.

An online course that should energize your wedding photography marketing, and hopefully make your marketing into a regular routine.

More leads, more inquiries, more weddings. That’s our goal for your photography business.

12 Weeks to Wedding Photography Marketing Mastery @