Tools: Social Media Image Sizes – Downloadable Lightroom Presets

The perennial question: what size images do I post to social media?

The answer: as big as possible – it doesn’t matter, all social platforms will scale your images anyway.

If you really want numbers, if you must insist on a perfect size that reduces the risk of resizing artifacts, use the list and templates below:

Download our useful Lightroom Export Templates - to have these export sizes at your fingertips directly in Lightroom! Download here

Instagram

Square Image: 1080px (w) 1080px (h)
Vertical Image: 1080px (w) x 1350px (h)
Horizontal Image: 1080px (w) x 566px (h)

Facebook

Shared post image: 1200 x 630
Shared link preview image: 1200 x 628
Event image: 1920 x 1080
Cover image: 820 x 312 (minimum 400 x 150)
Profile image: 180 x 180

Pinterest

Pinned image: 600px (w) – ideally 2:3 ratio, but any height works
Profile image: 165 x 165 – (maximum size 10 MB)
Board cover image: 222 x 150 – (minimum 55 x 55)

Twitter

Tweet Photo: 440 x 220
Profile Photo: 400 x 400
Header Photo: 1500 x 500

Continue to keep up with recommended image sizes at: HubSpot or Buffer or SproutSocial or HaveCameraWillTravel.