The lure of social media has led many artists into the realm of social media addiction: “the opiate for the masses”.
There is no magic bullet. Individuals are ultimately responsible for their own social media use.
Yet, all social media platforms and educational establishments (including our online marketing course) have a role to play in reducing excessive use of social media.
Below we suggest a few techniques and tools to avoid being sucked into social media.
Don’t open your browser and leave it there, awaiting the next ‘ding’ or notification.
I’ve personally found these to be great at stopping the social media distractions – when you can’t access the tools, your mind gets back to doing more important real work.
On the Mac, SelfControl is a great open-source app for blocking access to distracting websites, or anything else on the Internet.
On an iPhone, Moment tracks your iPhone/iPad usage, and if you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit.
Personally, I’ve turned off all social notifications on my mobile devices, and hidden the apps at least 1 folder deep so they’re not obvious and easily accessible.
Consider turning off Facebook & Instagram notifications from your phone and your browser. None of these are vitally important to your business - the responses can wait.
Tools that schedule posts – set & forget – are wonderful at restricting social media usage.
Later is a wonderful app for planning & scheduling a week’s worth of Instagram & Facebook posts in as little as 20mins. It’s visual, it’s intuitive, and posts using Later see no obvious negative impact on engagement compared to using the native Instagram/Facebook/Twitter platforms.
Consider using Later to plan a week of social media posts in 20 minutes.
Set Aside Time
Firstly, force yourself to have periods in the day with self-imposed non-screen time (such as during meal times).
Consider leaving your smartphone in a separate room from where you sleep (resisting the urge to check social media before bedtime, during the night, and when you wake up). Simple action = very effective.
Create periods during the day with non-screen time: meal time, bed time, children time, etc.
Secondly, much like regular work responsibilities, your social media time should be allocated.
Set aside time to engage with your audience.
Outside of your posting schedule, respond to mentions, DMs, and comments without being distracted by your everyday posting duties.
Much like the time you allocate to responding to emails, or the time you might allocate to this our marketing course, your social media use needs to be allocated specific time.