There’s a lot of really neat tools out there for effective online marketing.

Are you currently using:

  • ClickTalk
  • The Facebook Tracking Pixel
  • CrazyEgg
  • Google Adwords
  • Google Remarketing Tracker
  • Google Analytics
  • ???

You probably should be, but the installation of all of these Google and third-party tools is just… well… a little bit geeky, and a little bit painful.

Every time you’re setting up a new tool, you’re faced with directions like this for code snippets:

Google Tag Manager helps manage all of these – and more – without constantly editing code. You can manage all of these scripts from a single dashboard.

It’s built for small businesses – like us – to deploy website tags:

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

Google never make the most user-friendly tools, so here’s a few tips to help you through the process:

Installation

Signup for a Google Tag Manager account: Google Tag Manager.

The “Add a New Account” is essentially telling it about your website:


And here comes the only really geeky part: you’ll still need to get a code snippet into your website:

If you’re a WordPress user, DuracellTomi’s Google Tag Manager for WordPress plugin is very highly rated and super simple: Google Tag Manager for WordPress Plugin

If you’re a SquareSpace user, this guide from Yo! Web is super helpful for your install: Google Tag Manager: How to add to Squarespace template

Usage

Once installed, your initial state should look like this:

Whenever you want to install a new tag – or tool – you choose “New Tag”:

And find your chosen Tag here:

The parameters for each tag installation vary, and while words like “Conversion ID” or “Track Type” can seem confusing, the steps to guide you through each tag installation are helpful.

As an example below, if you were installing the Google Analytics tag, the “Tracking ID” value from your Google Analytics account here:

Is exactly what you would insert into Google Tag Manager here:

It’s almost that easy!

(Our 12 Weeks to Wedding Photography Marketing Mastery Course takes full use of the Google Tag Manager when it walks you through setting up your Google Ads Remarketing tag.)

Do It!

Go on, install Google Tag Manager – you’ll save so much pain and time when you need those amazing new marketing tags in the future!


We all know hardly anyone makes a phonecall these days. You’ll also understand the hesitation prospects have in completing your contact form, or sending you an email. These create friction, and lead to people not contacting you.

You might have noticed an increase in messaging via Facebook, or other social media platforms – essentially less formal communication methods.

“Messaging is the modern communications channel of choice – and you need to be where your customers are.”

Let’s remove these hurdles.

Live Chat

Let’s incorporate a Live Chat into our website. You can achieve faster responses, and customers prefer live chat over the formality of emails.

There are a number of solutions – most of these are enterprise-level solutions for larger businesses, most have far more functionality than we need, and many have pricing plans that require financial commitments:

That list is intense. If you want a slightly more sensible list, G2Crowd has a crowdsourced list that positions Intercom, Hubspot, and Drift near the top, and I have a personal fondness for Drift, so have used this for the example below:

Drift

My preferred Live Chat solution is Drift – a conversational marketing platform that does so much more, but the beautiful thing is:

  • their FREE plan includes the Chat functionality;
  • they have iOS/Android apps so you’re available away from your workstation;
  • and it’s so unbelievably easy to setup.

Just perfect for what we’re after!

(Sure, there’s a lot of functionality you’re missing on the FREE plan – Drift offers much more – but we’re just wanting a simple solution for now.)

Sign up for a Drift account: https://www.drift.com/

Setup your site’s welcome message

Keep it simple, but on-brand to start with.

I like the idea of letting people know you’re available to answer questions informally, removing the hurdle of contact forms.

“Avoid a phonecall or email – we’ll answer any questions quickly here.”

“Any questions about availability or pricing – we’ll quickly answer them here.”

“I’m sitting here editing and would love to chat to a real human.”

(At least you’re being honest!)

Install Drift for WordPress

Drift is super easy to install for WordPress users:

  • Search and install the Drift plugin
  • Copy & paste your Javascript code into the Drift settings
  • Ta Da!

Install Drift for Squarespace

Squarespace users need to use Code Injection, a Premium feature available in the current Website Business plan and higher.

From here, it’s also simple: copy & paste the same piece of Javascript code into the Header portion.

5 minutes worth of effort, and you’ve got a Live Chat solution installed on your website. How easy!

Test it works

Visit your website in an Incognito window to see the Live Chat speech bubble and popup. Send yourself a message, understand how your notifications are setup, reply to yourself – see how easy it is to answer your prospect’s questions.

Install the iOS / Android app

My favourite is the iOS/Android app: allowing you to converse with your prospect when you’re not sitting at your workstation.

It’s free, and even easier to setup: install; login; you’re done.

 
 
 
 
 
 
 

References
  1. https://blog.hootsuite.com/facebook-messenger-bots-guide/
  2. https://messenger.fb.com/
  3. https://www.businessinsider.com/most-used-smartphone-apps-2017-8#6-instagram-5

Why 12 weeks? Isn’t that really long? Why can’t you deliver the marketing goodness quicker, or give me everything at once?

It’s about forming the HABIT.

I *could* deliver all the information – all 12 modules, all 80+ lessons – in one big dump. You’d glance at it, you’d read a couple of things, you might do something, but you know you’d probably rarely come back, you’d probably rarely revisit it.

We’ve all got Creative Live videos we haven’t watched. We’ve all got toolkits we haven’t used. We’ve all got books we haven’t read.

We know a habit isn’t formed quickly: it takes routine. 21 days. 2 months. 66 days. The science is all over the place (https://jamesclear.com/new-habit) but we know it isn’t formed overnight.

The 12 weeks is *my* attempt to help you create the marketing routine – work on your marketing over 12 weeks, and hopefully continue once the 12 weeks are over.

Here’s a quick video:


Why 12 modules? Do I really need that many prongs to my marketing strategy?

I filmed a quick video this afternoon explaining why, actually, no you don’t need 12, you could probably just pick 3 or 4 or 5 – but the course gives you enough tactics to give you 12 strings to your marketing bow… and imagine if you did!


UNFOLD - Your Photography Business Coach

How’s your marketing?

Are you marketing your wedding photography? Is it regular? Is it a habit?

Maybe this can help.

12 weeks of marketing. Over 80 lessons. More than 200 ideas, tips, questions, and action points.

More marketing knowledge than you could ever find in a single resource, spread out over a 12 week period, helping you form a marketing habit.

An online course that should energize your wedding photography marketing, and hopefully make your marketing into a regular routine.

More leads, more inquiries, more weddings. That’s our goal for your photography business.

12 Weeks to Wedding Photography Marketing Mastery @ https://unfoldyour.biz/.