12 Weeks to Wedding Photography Marketing Mastery

The 12 weekly modules are split across the following subjects. Each week tackles a different subject, includes 5-9 lessons, and each lesson a number of actions.

Module 1: Email Marketing

Establishing an email list, writing a regular email newsletter.

level: easy-medium
time: 2-3 hours

• Tools & Templates for email marketing made easy.
• An ideal frequency & the importance of regularity.
• How to write emails with ease.

Module 2: Lead Magnet

Writing compelling content that solves problems for your prospects and clients.

level: easy
time: 2-3 hours

• Stop thinking like a photographer and thinking like a client.
• The power of helpful – good marketing is helpful marketing.
• Asking the right questions to give you unlimited content ideas.

Module 3: Vendors

Building a relationship and referral system from other wedding vendors, the power of collaboration, and even relationships with other photographers.

level: easy
time: 2 hours

• The huge value of fellow wedding vendors.
• Why even the stylist & caterers are great sources of referrals.
• Acting on collaborations & styled shoots.
• Are you underestimating the value of other photographers?

Module 4: Search Engine Optimization (SEO)

Optimizing your website for Google (and other search engines).

level: hard
time: 4-5 hours

• All the technical stuff: https; URLs; and the Google Search Console.
• Effective meta descriptions & alt tags.
• Keyword research in a crowded marketplace.

Module 5: Website Enhancements

Enhancing your website structure & content – not as geeky as SEO, but just as important.

level: medium
time: 4 hours

• The importance and frequency of regular blogging.
• Website speed enhancements.
• Personalizing your website and selling you.

Module 6: Getting Featured

Getting your work published & featured on other blogs.

level: easy
time: 2-3 hours

• Wedding blog styles and SEO benefits.
• Matching your work to the correct blog.
• Tools & templates to start your publishing.

Module 7: Social Media week 1

The beast of social media: the correct platforms; more engagement; writing better; & more.

level: easy-medium
time: 3-4 hours

• Engagement over Likes & numbers.
• The value of each platform for your marketing.
• Where are your clients and where should you be?

Module 8: Social Media week 2

Social Media week 2: everything that didn’t fit into week 1, including: hashtags; timings & scheduling; avoiding addiction; & all these cool new features.

level: medium
time: 4-5 hours

• Hashtags – what to use and how to find good ones.
• Timing & frequency: how often and what times should you post?
• The over-indexing & huge value of new features: FB Live; IGTV; etc.

Module 9: Advertising

Web advertising: Boosting social media posts the proper way, and Google Adwords.

level: hard
time: 3+ hours

• The power of Remarketing – advertising to highly qualified prospects.
• Testing Google Adwords and writing effective adverts.
• New advertising opportunities and where the exciting opportunities are.

Module 10: Publicity

The art of getting your brand out there: syndication; guest writing; podcasts; influencers; effective bridal expos; & the power of giving.

level: easy
time: 2-3 hours

• Media Exposure – syndicating press releases.
• Guest writing and the power of influencers.
• Tips & tricks for effective wedding expos and other shows.

Module 11: Tutorials & Education

Educating others: everyone started somewhere, and now it’s your turn to teach.

level: medium
time: 2 hours

• Your knowledge is more thorough and powerful than you realize.
• The power of tutorials & podcasting.
• Education is not necessarily what you think.

Module 12: Clients & Guests

How Word of Mouth (WoM) marketing with your existing clients might be the easiest & most effective marketing ever. How to really go the extra mile and look after your clients.

level: easy
time: 3 hours

• Tools & tips for better prospect conversions and easier client communications.
• More & more referrals from clients & guests.
• Questionnaires and surveys and really understanding your clients.